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It was an event similar to Personal Fest, with the presence of almost 50 top-level national and international artists, over 2 days for more than 80000 people.

It is a fun entertainment in which the whole family plays at completing a famous phrase, with the words and names that they receive weekly in the Sunday magazine "Viva".

Billiken Club is the official website of the magazine, and offers games, news, chats, etc. for readers.

This promotion was conducted by The Coca-Cola Company and supported by mass communication campaigns across various TV channels, outdoor advertising, and newspapers. The promotion included numerous HP Pavilion laptops as prizes for the winning participants.

Personal en Vivo is the online event calendar sponsored by the company. It features content and details about international music and entertainment shows.

The Coca-Cola Cup was created in Mexico in 1998 as a national championship for people between the ages of 13 and 15. Ten years later, Coca-Cola expanded the event worldwide, transforming it into an international competition.

Coca-Cola created a Virtual Football tournament as part of this interactive campaign, in which teams of 4 friends competed to win fabulous prizes.

It was designed to create a virtual community where each user forms connections or "bubbles" (groups or friends). The proposal included blogs with audio and personal photos. It was supported by extensive TV advertising and also included a significant viral marketing campaign.

This initiative was supported by mass media, including numerous advertisements on leading TV programs in Argentina and Latin America. The campaign invited any user who accessed it to participate for significant prizes instantly.

"Nomad" is a featured section of the Clarín online newspaper that covers the most important events in extreme sports and adventure. It is accessible from the newspaper's popular homepage.

Avatarla.com has been developing some of Argentina's most important websites for the past four years. The company needed an advanced web hosting solution that would guarantee the best service performance for its top-tier clients.

A regional campaign carried out by Nokia through its subsidiaries in Argentina and Brazil. It consisted of promoting large-scale events, in which the brand acted as the Official Sponsor of international music shows. In Argentina, the event took place in Mar del Plata and included the renowned DJ FatBoySlim in its lineup.

This website was created as a complement to the TV campaign, whose message invited participation in numerous interactive content, and included the possibility of watching the already aired commercials online.

Deloitte Touche Tohmatsu is one of the world's largest professional services firms and one of the Big Four accounting firms, along with PricewaterhouseCoopers, Ernst & Young, and KPMG. According to the company's website, it has approximately 165.000 professionals in 140 countries worldwide.

It was aimed at members of the newspaper's Readers' Club and its magazines. The website offered a program of significant benefits.

Legal study specialized in the financial market and purchase and sale of companies.

The Coca-Cola Company is a multinational corporation that manufactures food and beverages. Its flagship product is the eponymous Coca-Cola, the world's most consumed soft drink. It is one of the largest corporations in the United States and is a publicly traded company, listed under the ticker symbol KO, as part of the Dow Jones Industrial Average.

BNP Paribas is one of the leading banks in Europe and France. It was created on May 23, 2000, through the merger of Banque Nationale de Paris (BNP) and Paribas. Together with Société Générale and Crédit Lyonnais, it forms what is known as the "three old banks" of France.

La Gaceta is the leading morning newspaper in the province of Tucumán, Argentina. Founded on August 4, 1912, by Alberto García Hamilton, La Gaceta is nationally recognized for its political, social, and cultural influence. It has the highest circulation of the four newspapers published in San Miguel de Tucumán, averaging 60.000 copies Monday through Friday, 110.000 on Saturdays, and 100.000 on Sundays.

A Gillette promotion open to all users. It was announced in every media appearance by the brand.

It was created by the Cablevisión Group during the Copa América, on the occasion of being the main sponsor of the event.

This is one of the most important promotions in Telecom Argentina's mobile phone division. It has received constant advertising support across all mass media outlets.

Personal Fest is one of the most important international music festivals in Argentina and South America. It attracted over 100000 people and was supported by massive mass media campaigns.

Quilmes is an Argentinian beer brand. It was founded by German immigrant Otto Bemberg in 1888 and takes its name from the city of Quilmes, in the district of the same name in the Province of Buenos Aires. The first beer was brewed in 1890.

The Buenos Aires Institute of Technology (ITBA) is a private university in Argentina, located in the city of Buenos Aires. Its mission is to teach various specialties in engineering, business, and technology. Inspired by the most prestigious technological institutes in the United States, it has approximately 300 professors, over 1400 students, and around 4000 graduates. The 200 engineers who graduate each year represent 10% of the country's total.